Tag Archive for Market

Market First!

marketing

So many entrepreneurs, whether they are fashion designers, filmmakers, attorneys, or  diligently working to get everything done and in place so they can then consider launching a marketing campaign.  Bad idea.  Market first.  I know it seems counterintuitive, one of those cart before the horse type of approaches, but if you’re truly set to launch your business or company and it’s not simply a daydream, start generating interest and creating a buzz now.  Your initial steps are to:

Define your business

Define your target market

Develop and launch a marketing campaign.

Prepare your business launch while your public relations and marketing campaign is in process.

This doesn’t mean you try to land a national TV spot or magazine article before you’re ready, it means you start to generate interest – now.  Over the years I’ve had so many clients come to me who have created and have given no thought as to how they’re going to reach their market.   Too many entrepreneurs get their business in place and then sit and stare with a confused look, wondering what the next step is.  Do not make that mistake.

Before you finish your film, or mix your CD, or launch your product line, begin your marketing; design and implement a strategic traditional and online PR campaign.  Starting a buzz via the media and online you can pave your way to success.

Generating interest prior to your launch can:

1) Position you in the marketplace

2) Interest possible investors

3) Start bringing clients and customers your way

4) Help you find new and different distribution channels

5) Begin to establish you as an expert in your field

Make your marketing a strategic approach.  Don’t simply launch a Facebook page, or send out press releases.  Think the process out.  Consider all of the marketing and promotional options including advertising, direct marketing, public relations, email marketing, Adwords, social media, blogging, etc.  Now develop a plan that reaches your market, fits your needs and offers you the most bang for the buck.

Develop compelling story ideas; come up with photos and video that you can utilize online.  Utilize the tenants of traditional PR and meld those with social media, blogging and online marketing.  Start getting the word out there about you and your product or company.  Don’t wait until you have a warehouse, or even a garage filled with product before you give thought to how you’re going to market.  Do it now.  It is an integral step on the way to success that you owe to your self and your company.

Copyright © Anthony Mora 2010

 

Stock Market

marketing

Stock market—the very word sets many a million hearts racing with increased flow of adrenalin. Stock market is a public market and is a medium for buying and selling of company stocks. This business of trading in stocks can bring about a huge profit for the individuals staking large amounts on stock with a view to incur huge profits as the stock price increases and they are able to sell off their stocks at the increased price.

We find novices staking their life’s income and wise young service holders risking huge sums in the stock market with the sole intention of doubling and tripling their money. Stock market is looked upon as a medium of incurring monetary gains in an easy way. But obviously, what people tend to forget is that it is a very volatile market and it is very much susceptible to the economic ups and downs; and putting money in the stock market is no less than a gamble involving unprecedented risks.

Stocks are traded and trading information is distributed by professionals through stock exchanges.

These stock exchanges thus can be labeled as market places facilitating the exchange of securities and providing real time stock prices. These markets can be real or virtual. The New York Stock Exchange is a good example of a physical exchange while NASDAQ is an example of virtual listed exchange.

A few years ago, stock markets did not enjoy this inadvertent popularity as it does today. Somehow the global economy has played a vital role in calling a considerable amount of attention for the stock market concept. Now you would find stock traders in almost every nook and corner; be it a metropolitan or a small sleepy township; be it an MNC employee earning in lakhs per month or a petty government service holder struggling to make two ends meet; whether a retired professional investing huge amount of time and effort in studying the market upheavals or full-time workers hooked on to computers busily e-trading via Internet even during peak office hours.

Nowadays, you will find mobile alerts with trading advice in individual’s cell phones every morning as soon as the stock market opens, you will also find banks facilitating the opening of d-mat accounts for its clients through which you can trade in stocks, also special TV channels dedicated to market studies and even financial experts airing special programs guiding the laymen as to which company shares should be given priority over which others.

Recently, there had been quite a bit of hue and cry over market collapse and sudden economic crash resulting in huge fall in stock prices and shares nose-diving underwater.

Millions of people lost huge sums of money. But it is heartening to see that the economy is reviving and stock markets are coming back to life, gradually. The present scenario spells a bit of stability for the stock market. But while the stock market is still recuperating from its shocking crash, the stock holders are still going through a wary phase and are even now pretty much unsure about whether to put in more money in stocks, and are also uncertain about issues like where to put their money and how much to put.

In other words, the stock market concept, with all its pros and cons, have successfully extended its fangs in almost every household and is luring more and more people into its grip everyday by extending a tantalizing feel of generating easy money.