Archive for September 30, 2011

Admin | September 30, 2011
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Business to Business Sales Ideas

business Ideas

We call this the “Business-to-Business” sales field as the business who is selling products only sales to other businesses not to private citizens. This is the way that “Business-to-Business sales first started and this type of sales was referred to as wholesale. Wholesale business became popular when larger business owners needed a place to pick up products for resale for their local customers. The wholesale business would buy up products cheap from the market and resale to local business owners at a discounted rate so that they could resale making money. Everyone seems to profit from this type of business and the consumer foot the bill.

A man by the name of Sam Walton decided to make a difference for the smaller business owner and the general public by opening up wholesale products to everyone by starting what is called a “club.” The club as he referred to it gave the small business owner the right to get his products cheaper and the average citizen the chance to buy in bulk if they wanted.

The name of this wholesale resale was dubbed Sam’s Club. This idea caught on and soon others decided to do the same thing soon there was the opening of Price Costco another wholesale club. You have to be a business owner in order to buy products and of course you must prove it by showing your licenses. The wholesale clubs cannot charge you taxes on your products because you must pass that on to the consumers. This was a great idea from the onset but places like Sam’s Club soon drove others from the market place. Many cities started to complain as Sam’s Clubs moved into their areas putting the smaller business out of business.

People realized that they could buy products at a wholesale price by becoming a member and since the membership fee was so small for the year found that the savings far outweighed the cost.

Then of course since many people prefer not to buy in bulk the idea of opening up a retail chain store next to the club only seemed a natural course of events. The birth of Wal-mart stores across the nation happened overnight making it impossible for the small business person to remain in business. This did not seem to affect the buying power of the average citizen who preferred the larger chain stores and clubs to the small town business. There still remains a multitude of small business owners today in every town and city in America and most of them buy their products from places like the club at a wholesale price The two have eventually learned how to live successfully together side by side in doing “Business-to-Business sales.

If you own a business, get a business credit card for your business at FINDbizcards.com, where you can find more of Tom’s work.

Category: Business Ideas | Tags: , ,
Admin | September 30, 2011
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5 Business Strategies That Really Work

business strategy

If you are are like me you have looked far and wide for Business strategies that are truly successful and that can benefit your business. Many times I have read a lot of fluff on the internet and have read through many things that have sounded good but when implemented were utter failures. Have you ever been in this situation yourself? What I want to do is give you 5 business strategies that I know have been proven to work and I think they can work for you. Are you ready

1. Show People A Way to Save Money

I know that this may sound simple enough but people today in this economy are looking for ways to save money, they want to know they are getting a good deal or that you are concerned for their finances. Try this on your website publish some ways for people to save money and they will come flying to your site. How do I know? Quite simply I am one of those people that would come to your site.

2. Show People A Way To Learn Something New

Perhaps you think this sounds naive. Not really. Just today I was looking up how to change and egr valve in a car because I had no idea where to start. Now that I know, I feel more intelligent and know I could help someone else. Do you see the potential? People everyday are getting online to find knowledge so why not capitalize on it? Take some time to publish some how to articles on your site that relate to your target audience and watch the traffic come flooding in to read them.

3. Target Your Visitors’ Goals and Dreams

You must use your visitors physical and emotional needs as an advantage. Everyone is searching for satisfaction in something. If you could bring that satisfaction you will be successful.

If your target audience happens to be Baby’s then you may want to say “How to easily Potty Train your child”. This is always a huge battle with parents and it meets an emotional need, many times of the mothers who are trying to do most of the potty training.

4. Show People That You are an Expert

If you are not an authority on what you are talking about then why would anyone want to buy anything from you or even visit your site. You must be an authority on whatever it is you are trying to sell. Think about this, when you see (someone’s name PH.D.) it carries some weight. Well sign you things (your name) author of (whatever you wrote), or even your name inventor of (whatever you made). You have to be the expert.

5. Have A Contest

Anytime you have a contest people will come to pay a visit. Everyone wants the opportunity to win something. I recently started following someone on twitter because they were giving away a Macbook. You must be sure to hold the contest long enough to build interest in it and you must make the prize something of value.

Category: Business Strategy | Tags: , , ,
Admin | September 29, 2011
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Small Business Marketing Ideas

business Ideas

There are many traditional ways of marketing your product or service. These include word of mouth or simply putting out a sign in your store. And although we are not saying that these are ineffective, we always encourage people to use more drastic measures. The economic and business landscapes these days are very cut-throat; the competition is getting fiercer and fiercer as time passes. This is one of the greatest reasons why small business marketing must not be faced sitting down. In fact we encourage marketers to come up new and exciting ways to market and promote their product; as innovation always seems to garner some amount of attention and manages to separate one’s brand with the rest of the pack. Here are some other promotional tools that do not break the bank but are very effective.

One such promotional strategy that is often left forgotten is posting on the yellow pages.

We know it sounds like an ancient promotional strategy, but surprisingly, a lot of people still look numbers up on the yellow pages. The key here is simply printing the right ad on the right spot. Make sure that your ad catches attention and is listed where it is supposed to be categorized under; not on some random page. The same goes for newspaper advertising. Newspaper advertising is actually one very cost efficient way to advertise as several people throughout the day will probably be passing around the newspaper. This means, a lot more people will have a chance to see your ads. Direct mail is another suggestion that is still effective, even though it is often thought of as superfluous and old. The personal touch it adds to the whole experience allows for people to actually take time to read the ads you send them.

Some other promotional strategies you can try to give your small business an edge is advertising on a magazine, which people keep a longer time than newspapers and flyers because they actually cost a considerable amount of money.

This means, as long as the owner of the magazine has it in good condition and displayed for other people to read, you may still get your money’s worth of advertising. You may also try posting ads in e-zines, which is always lucrative since there is a seemingly unending stream of people who use the internet day by day. Business cards and fliers are also good ideas, as long as they are distributed well, executed correctly, and get to the right people. The key here is advertising where your target market can access it.

 

Category: Business Ideas | Tags: , , ,
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