Archive for April 22, 2011

Admin | April 22, 2011
No comments

Small Business Marketing Strategy

Have you ever been to an awards ceremony for a company? Ceremonies where they share the results of different sales team members and hand out glass and plastic trophies for sales achievement? These ceremonies are generally thought of as morale boosters. They reward people for the hard work over the last quarter or year. After all it’s nice to be appreciated and receive public recognition. Even if it’s just a certificate in a frame, it feels good, right?

It’s nice when the president of your company recognizes your achievements. Sometimes you might have wondered if they even knew you existed! As you walk off the stage, what are you thinking? Are you really satisfied with that plastic trophy? Does it help you pay your bills?

Not that there is anything wrong with trophies, but they won’t help you go on vacation. That trophy won’t put your kids through college. Most of those trophies and awards are based off of GROSS income. How much of that income did you take home? What was your NET income?

While most companies focus on gross income, it’s your NET income that dictates your lifestyle. It’s your net income that will allow you to achieve your true goals. Instead of setting your goals at the gross income level, consider a focus on your net income.

Consider a strategy that forces you to focus on net income. To increase the money that ends in your checking account, consider the following two rules to live by:

•7% Rule – The 7% rule is your marketing budget. This should be the cost of acquiring a single customer (not lead). Take your average sale and multiply it by 7% and you will have what you can invest in getting new customers. That means if on average a sale is worth ,000 to you, you can invest to get that customer. Don’t buy into the hype of “just 1 customer and you break even) as that will leave you broke.

•Weekly Accounting – Regardless of your sales cycle make yourself do accounting weekly. This means that each week you need to pay all of your bills. If your sales cycle for your product or service normally takes 30 days, then you better amp up your sales to ensure you have something closing weekly. Increasing your net income means getting money coming into your small business weekly.

When your small business strategy has a focus on net income you will be able to get out of survival mode. Put the 7% rule and weekly accounting into action to start taking home more money today.

Discover Marketing Messages that will bring in more sales weekly.

Category: Business Strategy | Tags: , , ,
Admin | April 20, 2011
No comments

Business invoice and business strategies

Few people want their business to merely survive, most want their business to also thrive. One critical way towards having a thriving enterprise is to develop a meaningful and sound business strategy. The business strategy you settle on is critical in helping us determine which templates and tools you can use to satisfy your unique business needs.

One tool you can use to improve business efficacy is the business invoice template. This template is applicable in almost any business setting provided goods and services are offered to clients at a cost. It greatly minimizes the workload on your staff, while at the same time ensuring that the invoices produced by your business are uniform and well structures, and most important, contain the details you feel are required.

You should take time to do proper research into the various business invoice templates available in the market, and compare these with your business’ individual requirements.

This decision may be based on the nature of business you are in or the type of clientele you serve. Some of this software is sold form online sites and it is important that you settle on an appropriate template from the outset instead of spending money buying a template that won’t work for you.

The greater and more immediate risk is that you may settle on a template that ends up conveying the wrong image to your customers, especially in terms of the details it reveals about them to the general public, or whoever can get their hands on the invoice.

Once you have picked the right business invoice template, you should be sensitive to changes in your business atmosphere, and be ready to amend it as the need arises.

Have in mind that the primary purpose of this template is to increase your business efficacy, if the environment changes, including your business strategy, you should be able to change with it.

 

Category: Business Strategy | Tags: , ,
Admin | April 16, 2011
No comments

Business Strategies For Online Business

Everyday life provides each one of us with opportunities to succeed. What matters most is whether we seize the opportunities that come our way. The best place to start making money is on the internet; the secret is to begin early and have a plan. Waiting can prove to be very costly, hence implement that business idea now.

It does not matter what age you are or financial status, it’s never too late to take action. All you require is a strategic business plan on how you intend to approach your online business program. It is difficult to make money online without a strategic plan.

The first thing to consider when doing online business is designing a website. The site should be user friendly and easy to navigate through. Also use a domain name that is easy to memorize. This ensures that visitors remember your website’s name easily and therefore revisit.

Secondly conduct a thorough research before signing up for any online business opportunity. This will help avoid joining illegitimate pyramid schemes. Get rich quick schemes never last long.

Explore on how to generate traffic to your site. Avoid spending money and time on websites that promise traffic and fail to deliver. Google AdWords is a perfect place to get targeted traffic. Networking is still another sure way of directing traffic to your website; consider signing up to social networking sites like MySpace and Plaxo.

Making money online needs a cautious approach in order to avoid being swindled. Purchase online business e-books that advise on internet business strategies. For online businesses to flourish and meet their major objective which is to make money, the above business aspects must be taken into consideration.

Category: Business Strategy | Tags: , ,
« Older Entries